ACT Advertising

Advertising Professionals Directory | LocalBook Australia

Advertising is the best way for you to get your brand noticed. It can be one thing to create wonderful products or services, but what good is it if, nobody knows about them? Advertising and marketing include telling consumers about your products, how they work, how much they cost and where to get them. You might need some help with advertising. The different functions of advertising include graphic design, website design and marketing strategy. Advertising might involve print, radio, television, billboard or Internet media. While the best medium is "word of mouth," this can be difficult to generate without help from professional ad executives.

How can your customers know about your new shoe, if no one tells them about it? Don't you want to make your business, "a household name?" Maybe, you need a new logo? A graphical designer can work with you to create the right image and color scheme. Multimedia refers to audio and video presentations. More businesses are making great corporate videos to promote their brands.

The different forms of advertising will target different groups. The Australian Women's Weekly might have a different group of customers than Cosmopolitan. Billboards can attract attention when people are driving, radio is also a good way to reach young working men - they can listen to the radio while on the job site. Advertisers can help you design effective Internet advertisements. Google AdWords, search engine marketing (SEM) and YouTube are some of the more popular online methods. Are you on Social Media? Facebook, Twitter and YouTube are other great ways to promote your products and services. Find creative professionals to unleash all the potential of your brand. A comprehensive design studio can help you improve brand recognition. You could also use cross media campaigns to get noticed. Some of the top advertising associations, include the PANPA and VCPA.

Another important element of advertising is promotional material. You could emblazon your brand logo on cups, pencils, t-shirts, key chains and even smart phone cases to get noticed. You could even include your telephone number to make it easy for customers to contact you.

If you have a new brand, then brand promotion is important. The top global brands are well-recognized around the world and usually have very large advertising budgets. When you need help with advertising, check out the LocalBook. Your Australian Local Business Directory connects you with the professionals, who can help you grow your brand.