ACT Public Relations

Australian Public Relations Companies | LocalBook

Public relations (PR) is about maintaining, protecting, redeeming and improving the good reputation of a brand, individual, group or business. This can be difficult in the modern era when one false rumour on Facebook could reach millions of people in seconds. "Did someone make a false statement about you?" "How can you protect your all-important reputation?" Public relations experts can write positive stories about you and distribute them to their media friends. Media relations specialists, public relations specialists, writers, editors, communications planners, spokesmen, Social Media consultants, lawyers and journalists might be listed under the PR category.

You might spend a lot of time, energy and money building up your individual or business reputation. Unfortunately, one false rumour can ruin it all. That is where public relations firms can help. They can search print and online media for your name, using keywords. They might conduct focus groups to determine how people view you. This can be useful for brand strategic planning. Thereafter, they can develop the best strategy for rebuilding your reputation.

A public relations management firm can create effective channels of communication with the media. They might correct lies and hire technical writers to provide positive articles about you. These might include information about your achievements and charitable contributions. Then, they might distribute these articles online. Social Media professionals might write positive stories on Twitter, FaceBook and LinkedIn. What this media relations strategy does is "replace the negative stories with the positive ones online."

Before you make an important career move, public relations may be very important. As you gain more influence, you might attract more "unwanted attention" from those, who are jealous and want to besmirch your reputation. PR is part of brand management. Celebrities, politicians and the elite might devote time, energy and money on PR every day. PR is similar to marketing, but focuses more on media outlets. Some PR professionals used to be journalists and therefore, they understand how the media works. They might have connections, so that you can have beneficial articles about you reprinted in popular magazines and journals. You might be invited to television programs to improve your image.

These public relations professionals might have degrees in English, Communications, Media Studies, Public Relations, Journalism, Psychology or Marketing. PR professionals might be members of the Public Relations Institute of Australia, National Institute of Dramatic Arts or Communications Council of Australia.

Protect your reputation by trusting media professionals. Public relations consultants can search the Internet to find any false rumours. LocalBook is your trusted Australia Local Business Directory.